Zoom Shimmer Shad

A revolutionary bait that excels in a variety of situations, the Zoom Shimmer Shad redefines mid-sized shad-imitating soft plastics, especially when traditional moving baits or baitfish imitators aren't producing. With a classic slim baitfish head design, the innovative Shimmer Shad features a ribbed skeletal design and fork-shaped tail that quiver enticingly with subtle movement. Thread the Shimmer Shad down the hook shank of your favorite bladed jig, spinnerbait, buzzbait, or jighead, to add a natural back-and-forth swimming action and drastically enhance your chances of getting bites in tough situations. Available in a variety of Zoom's natural fish-catching color patterns, prepare to set the hook on giant bass by adding the Zoom Shimmer Shad 3.6" to your bladed jig trailer and baitfish imitator arsenal.